01
project
Shredzilla Skate Co.

About the project
Push Your Limit Skateboarding event is an exciting initiative that celebrates the lively skateboarding culture. It brings skateboarders, enthusiasts, and the community together to share their passion for this thrilling sport.
The event provides a platform for everyone to come together and enjoy skateboarding in an inclusive and welcoming environment.
Task
We aim to organize an inclusive skateboarding competition that provides a platform for skateboarders of all levels to showcase their skills, fosters a sense of community, and promotes creativity. We aim to create an unforgettable experience celebrating skateboarding and its culture.
Solution
The upcoming event will have various categories, including street and ramp competitions, where participants can display their unique styles. The main objective is to create an enjoyable and friendly environment by providing live music, art displays, and food vendors. Additionally, we will hold workshops and demonstrations to engage and inspire newbies to the sport.
Persona

Max Turner
Location:
Taipei, Taiwan
Age:
26
Occupation:
Graphic Designer and Freelance Photographer
Income:
$90,000 NT annually
Personality
Max is a passionate skateboarder who seeks diversity and authenticity within the skateboarding community. He has a keen interest in photography and design. Max loves attending skateboarding events and meeting like-minded enthusiasts to contribute to the thriving scene.
Goals and Needs
Max is a passionate skateboarder who constantly seeks to improve his skills and showcase them. He desires a sense of belonging within the skateboarding community and seeks opportunities to connect with fellow skateboarders. Being a graphic designer and photographer, Max finds creative outlets to express himself and capture the essence of skateboarding through his lens.
Behavioral Patterns
1. Event Attendance:
Regularly attends local skateboarding events, looking for dynamic experiences, and actively participates in competitions.
2. Skill Improvement:
Consistently seeks online tutorials, follows skateboarding influencers for tips, and invests time in personal practice to improve his skills.
3. Community Contributions:
Actively contributes to online skateboarding communities by sharing his creative work, providing advice, and encouraging other skateboarders.
Pain Points
1. Limited Exposure:
Feels the need for more exposure to diverse styles and experiences of skateboarding.
2. Community Connection:
Finding authentic local skateboarding events offering networking opportunities can be challenging.
3. Resource Accessibility:
Faces challenges in accessing quality resources and information to enhance his skateboarding skills.