01
project
SABAPLAY
About the project
SABAPLAY.com is the official brand website of SABAPLAY, a leading iGaming provider powered by in-house development. With over a decade of experience, SABAPLAY delivers exclusive, scalable, and high-performing content that captivates players worldwide.
The website serves as the digital gateway for operators and partners, showcasing SABAPLAY’s professionalism, trustworthiness, and diverse portfolio of immersive games. It positions SABAPLAY as a playful yet reliable partner for anyone looking to start or expand their iGaming business.
Task
The goal is to design a brand website that highlights SABAPLAY's trustworthiness, professionalism, and game diversity. It should inspire confidence, encourage collaboration, and be user-friendly, allowing visitors to easily explore games, understand integration options, and connect with the team.
Solution
SABAPLAY.com combines professionalism and playfulness with its bold red and black brand colors, establishing a strong identity. The category-specific colors enhance vibrancy, while intuitive navigation and engaging showcases build trust and encourage collaboration with SABAPLAY as a reliable iGaming provider.
Persona
Daniel Reyes
Location:
Madrid, Spain
Age:
34
Occupation:
Head of Operations at an Online Casino Platform
Income:
€75,000 annually
Personality
Daniel is a results-oriented professional who thrives on building scalable, successful platforms. He values efficiency, trust, and innovation, while also being drawn to creative and engaging solutions that make his platform stand out.
Goals and Needs
Daniel seeks a reliable provider with a strong portfolio of diverse, high-performing games. He prioritizes seamless integration of scalable content, flexibility with wallet options, multi-currency support, and partners who simplify processes and create engaging experiences for players.
Behavioral Patterns
1. Provider Research:
Evaluates multiple vendors to compare professionalism, scalability, and innovation before making decisions.
2. User-Centric Focus:
Seeks solutions that prioritize player experience and keep users engaged.
3. Business Expansion:
Actively looks for partnerships that support multi-currency transactions and international market growth.
Pain Points
1. Complex Integrations:
Dislikes providers with difficult, time-consuming onboarding processes.
2. Lack of Differentiation:
Frustrated with generic game providers offering no unique or exclusive content.
3. Weak Communication:
Disengaged when providers fail to make it easy to connect, ask questions, or start partnerships.
Video Display
.svg)
Desktop screen
Tablet screen
Mobile screen
