05
project
Find N3 Series
About the project
We are introducing the Find N3 Series, our upcoming high-end foldable smartphone. This innovative device offers many exciting features and functionalities compared to traditional vertical smartphones. Its foldable design provides a new and unique way of using mobile devices.
To help potential customers better understand the device's functionality and experience its positive impact on daily life, we are thrilled to offer a complimentary 10-day trial service, allowing them to test the device before making a purchase.
Task
The primary objective is to develop and execute a comprehensive marketing plan that effectively advertises the benefits of the 10-day trial offer and highlights the remarkable features of the foldable smartphone to potential customers. This campaign aims to alleviate doubts and uncertainties, increase purchasing willingness, and attract new consumers to boost phone sales.
Solution
To make the 10-day trial event a success, creating an attractive and interactive Landing Page is essential. This page should provide clear information about the product's features and give a detailed overview of the trial experience. Additionally, it should include instructions on participating in the event and a map to help locate trial stores.
Persona
Alex Chen
Location:
Taichung, Taiwan
Age:
37
Occupation:
CEO of a Tech Startup
Income:
3,000,000 NTD annually
Personality
Alex is ambitious, tech-savvy, and forward-thinking. He appreciates efficiency and values staying at the forefront of technological advancements. He has a modern, polished style and looks for products that fit his dynamic lifestyle. He enjoys balancing work and socializing, which makes him a trendsetter in both his professional and personal circles.
Goals and Needs
Alex is a driven individual who values innovation and cutting-edge technology. As the CEO of a tech startup, he seeks a smartphone that seamlessly integrates into his fast-paced lifestyle, enhancing productivity and making a statement professionally. Alex is open to exploring new tech trends and desires a device that reflects his forward-thinking approach.
Behavioral Patterns
1. Research-Oriented:
Alex extensively researches products online, relying on reviews, articles, and social media to make informed decisions.
2. Early Adopter:
Being in the tech industry, Alex often adopts new technologies early to stay ahead in his field.
3. Networking Events:
Attending industry events and networking gatherings requires a sleek and impressive smartphone that makes a statement.
Pain Points
1. Time Constraints:
Alex faces tight schedules at work, leaving little time for exploring new technologies.
2. Tech Overwhelm:
Difficulty finding stores that offer hands-on experiences with new devices.
3. Professional Image:
Maintaining a professional image is crucial for Alex. He needs a smartphone that performs well and complements his style.
Video Display
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Desktop screen
Mobile screen
