06
project
Portrait Pro Power
About the project
The Reno10 series is our upcoming flagship smartphone lineup, designed to excel in portrait photography. We collaborated with four photographers to give consumers a deeper understanding of the Reno10 series' professional photography features. Using Reno10, we captured five sets of high-quality portrait photographs.
Furthermore, we host online and offline photography exhibitions to showcase the Reno10's professional photography capabilities, demonstrating its prowess comparable to dedicated cameras.
Task
We promote photography exhibitions online and offline related to professional portrait photography. Our goal is to attract photography enthusiasts and increase brand awareness. We collaborate with renowned photographers to showcase Reno10's portrait photography capabilities, increasing enthusiasm and purchases among existing customers.
Solution
We'll market the Reno10 with a striking landing page as the centerpiece of our promotional efforts across various channels. This page will showcase the camera's exceptional photography capabilities and announce online and offline events. Our strategy is designed to boost brand visibility, improve image, and drive sales.
Persona
Olivia Anderson
Location:
Tainan, Taiwan
Age:
35
Occupation:
Creative Agency Marketing Manager
Income:
$800,000 NT annually
Personality
Olivia is a tech-savvy individual with a creative mindset. She has high standards for the products she purchases and places great importance on innovation. She is passionate about photography and is willing to invest in items that align with her interests. Olivia is attracted to brands that cater to her various needs and prioritize work-life balance.
Goals and Needs
Olivia loves to use her smartphone to capture moments during her travels and social events. She is now looking to upgrade her device to one that excels in portrait photography and aligns with her creative pursuits. She wants a phone that meets her professional needs and enhances her personal photography experience.
Behavioral Patterns
1. Social media tech follow:
Actively follows social media accounts and blogs related to photography and smartphone technology.
2. Art exhibition enthusiast:
Frequently attends local art and photography exhibitions.
3. Online preference, in-store luxury:
Olivia prefers online shopping but believes she should purchase high-value items in-store for a better shopping experience.
Pain Points
1. Limited portrait capabilities:
Frustration with the current smartphone's limited portrait photography capabilities.
2. Seamless lifestyle integration:
The desire for a device that seamlessly integrates with her busy, on-the-go lifestyle.
3. Smartphone choice overwhelming:
Concerns about making an informed purchase decision given the overwhelming smartphone options available.
Video Display
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Desktop screen
Smartphone screen
