03
project
PureSilk
About the project
PureSilk is a skincare brand that offers products made from natural ingredients. Our products are suitable for all skin types. Our aim is to sell cosmetics and help you learn how to care for your skin correctly.
We prioritize using organic and sustainable ingredients, ensuring our products benefit your skin and the planet.
Task
Our main goal is to create a user-friendly and elegant platform that reflects our brand philosophy. We aim to increase brand awareness, attract potential customers who align with our values, and improve conversion rates.
Solution
To build a great website, focus on solving customer pain points and highlighting the value proposition. The design should be clean and elegant, with easy navigation. Providing step-by-step skincare guides and a testimonial section can also be beneficial.
Persona
Olivia Sinclair
Location:
New Taipei, Taiwan
Age:
34
Occupation:
Sustainable Lifestyle Company Marketing Director
Income:
$1,200,000 NT annually
Personality
Olivia is a modern and environmentally conscious woman who values the finer things in life. She is motivated by a sense of purpose and expresses her values through her choices. According to her, beauty should reflect one's commitment to a healthier and more sustainable way of living.
Goals and Needs
Olivia prioritizes ethical and eco-friendly beauty products that align with her sustainability and natural living values. She seeks high-quality items that enhance her beauty while positively contributing to the environment.
Behavioral Patterns
1. Online engagement:
Olivia is active in online communities for sustainable living and skincare, sharing and seeking advice.
2. Thorough brand investigation:
She thoroughly researches brands by examining their ingredients and ethical practices before purchasing.
3. Influencer-trusted product selection:
Olivia prefers to use products that credible influencers in the sustainability and beauty industries recommend.
Pain Points
1. Overwhelmed by Choices:
Choosing beauty products that align with personal values can be overwhelming.
2. Skin Sensitivity:
Olivia has sensitive skin, so finding gentle yet effective products to address her skincare needs is imperative.
3. Educational Resources:
Olivia values optimal skincare and seeks resources to learn proper practices.
Video Display
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Desktop screen
Tablet screen
Smartphone screen
